About MI-Say
From Listening to Research
At MI-Say, we help HR and Business Leaders make impactful change driven by insightful people data.
Originally specialists in new starter and exit interviews, we have evolved into to meet the needs of HR and Business leaders to go beyond traditional listening to more forward thinking, deeper research.
Most organisations have an employee listening strategy or some kind of employee feedback survey but so often, this isn’t enough to move the dial on the things that matter to your organisation.
At MI-Say, we help employers move from listening, which gathers scores and comments and tracks them over time, to research, testing what lies behinds the results, separating robust patterns from noise and identifying key insights and drivers.
Our people science team are qualified and accredited, and combined with our experience in recruitment, retention, engagement and talent management, we know what questions to ask, how to ask them to create a safe environment for a frank discussion and how to turn feedback into impactful insight.
Our technology makes analysis and reporting simple and intuitive.
We partner with ambitious organisations across the UK to build data and insight into the experiences of their employees and put that to good use by influencing business decisions.
How MI-Say Works
1. Discover
The Right Research at the Right Time
We establish what you need to understand, review what you already collect and agree the decisions the research must inform. This is a crucial stage of the process to make sure the questions and methods will be right and we work closely with you to set everything up for success.
2. Design
Methodology that works
We design the approach and questions against our principles, using a common core wherever results need to be compared, and agree the collection method, timescales and reporting deadlines.
Before writing questions, we establish what the organisation needs to understand, what you already collect, and which decisions the evidence must inform.
3. Collect
Gather the feedback
The survey opens online, by telephone or both. If in scope, telephone interviewers conduct in-depth interviews and our People Scientists run focus groups.
4. Analyse
Discovering the 'why'
The dashboard updates as responses arrive. Our qualified People Scientists analyse the results using established, psychologically informed methods.
5. Report
From Business Question to Clear Action
We present a report that interprets findings, highlights key insights and recommends where to act first (and why).
Why MI-Say?
MI-Say combines organisational psychology and practitioner experience with rigorous, ethical analysis. We work across qualitative and quantitative data, using established ways of measuring the workplace so you can compare your results with existing evidence from your organisation, sector and context. Our applied experience means our findings come with a view on what is practical and what is significant.
Independent and Impartial
Employees are more likely to be honest in a confidential, neutral and safe space.
People Science Expertise
Every MI-Say People Scientist holds at least an MSc-level qualification in psychology. Our lead People Scientists are accredited to Chartered standard by the British Psychological Society, the Association for Business Psychology or the CIPD. We know what to ask, how to ask it and how to turn feedback into meaningful insight.
Ethical and Responsible Practice
Designed and delivered with integrity and care, protecting confidentiality and ensuring findings are reported accurately.
Simple, Real-Time Dashboards and In Depth Reporting
Dashboards and reports make trends easier to understand and act on.
Flexible Service Levels
Modular options mean pricing and reporting can be tailored to your requirements.
Our team

Jo-Anne Cain
Customer Experience Manager

Julia Smith
Chief Business Psychologist

Keith Brown
CTO

Karen Thompson
Customer Experience Manager

Rebecca Longman
Business Psychologist
Why choose us?

We have over 50 years of experience in recruitment, retention, engagement and talent management

We create a better work-life for everyone

We know what questions to ask, how to ask them and how to turn feedback into impactful change

We help our clients build brilliant workplaces that attract, engage and retain brilliant people

We are driven by data

We make reporting simple and intuitive, helping you understand the feedback and what to do with it






